WhatsApp Enhances Shopping Experience with New Flows Feature

WhatsApp is introducing a new feature called Flows, which will allow users to complete various tasks without leaving the app. Merchants will have building blocks to create experiences like booking appointments and product customization. The company has been testing Flows with various businesses, including banks, retailers, and travel services. WhatsApp aims to focus on shopping and e-commerce, enabling rich experiences within the chat. They are also introducing new payment partners in India to enhance the checkout experience. WhatsApp's revenue depends on increasing business transactions and conversations, and they are testing personalized messages for merchants as well.