Snapchat and Microsoft Join Forces to Revolutionize Chatbot Advertising with Sponsored Links

Snapchat and Microsoft have partnered to introduce sponsored links in Snapchat's AI chatbot, My AI. The feature, powered by Microsoft Advertising's Ads for Chat API, will provide users with link suggestions related to their conversation, allowing advertisers to reach customers at the moment of interest. This move follows similar initiatives by Bing and Google to insert ads into their AI chatbots. The partnership is a significant win for Microsoft's ads business and could position Snapchat as a platform for Gen Z users to search for products and services through AI chats. The Sponsored Links feature is currently in the experimental phase.