Meta introduces AI Sandbox for advertisers and expands Meta Advantage suite

Meta has launched the AI Sandbox, a testing ground for early versions of new AI-powered ad tools, including text variation, background generation, and image outcropping. The AI Sandbox will also make it easy to test generative AI capabilities for advertisers. Meta will begin expanding access to more advertisers from July. Meta Advantage, Meta's portfolio of automation products, is also being updated to include new features. These will allow businesses to transform current campaigns into Advantage+ shopping campaigns in one click, use video creative in catalog ads, and use Performance Comparisons to compare existing manual sales campaigns to Advantage+ shopping campaigns. The update will also include a new Meta Advantage product, Advantage+ audience. By using this product, advertisers' audience targeting inputs will be suggestions, not hard constraints, which will enable the ad system to find more people outside these suggestions. Finally, Meta will be investing more money in AI infrastructure and modeling investments to further improve the performance and measurement of AI-powered ads for businesses.