MakeMyTrip introduces AI voice chat for travelers in India

India's largest online travel-booking service, MakeMyTrip, has launched a voice chat service powered by artificial intelligence (AI). This is the first major Indian company to harness recent advances in generative AI. The travel company will use Microsoft's Azure Open AI technology for the chat, which will initially be available in English and Hindi, helping users book flights and holidays. MakeMyTrip plans to add further Indian languages to the service, targeting India's 100 million e-commerce users who prefer to engage in their own language and via voice. The company showcased an AI voice trial chat in the Bhojpuri language native to parts of northern India.