Litmus Launches AI Assistant to Help Marketers Create Exceptional Email Campaigns

Litmus, a leader in email marketing, has launched Litmus Assistant, an AI-powered solution that helps marketers create effective email campaigns at scale. With this new tool, Litmus empowers marketers to optimize email content and ensure inclusivity, giving them more time to develop and test innovative email campaign strategies that maximize their email-driven revenue. Litmus Assistant features a subject line generator, tone of voice option, and language translator, making email creation easier and faster. The use of AI for email marketing can increase open rates by up to 40% and revenue by 13.2% on average.