Instagram's AI Feature Raises Eyebrows: Influencers Unwittingly Promote Knockoffs

Meta's new Instagram feature adds product links to influencers’ posts without their consent, as experienced by influencer Julia Berolzheimer. This 'Shop the look' button misdirects followers to cheaper knockoffs instead of original items. The feature undermines influencers' credibility and income. Users may unwittingly become targets for advertisements. A similar trend is observed on TikTok with its 'Find similar' feature.