Amazon Plans to Infuse Generative AI to Shopping App for More Conversational Experience

Amazon is hiring a senior development engineer for machine learning and another engineer to "rearchitect" the search engine of their shopping application. The company wants to add generative AI features to their shopping app and website that would improve conversational capabilities of large language models. Rivals, such as Microsoft and Google, have been adding their own generative AI engine across their product portfolio. Amazon's intent to overhaul their search feature inside its application comes at a time when consumer demand for such features is increasing. In the US, about 56% of product searches start on Amazon, higher than the 42% share of search engines, and 37% of Walmart.