YouTube Backs NO FAKES Act to Protect AI Likenesses

Hamid Siddiqui / April 9, 2025 6:20pm News

YouTube has announced its support for the NO FAKES Act, which aims to regulate unauthorized AI replicas of individuals' likenesses. The legislation, introduced by Senators Coons and Blackburn, empowers individuals to report AI-generated content. YouTube's backing joins other supporters like SAG-AFTRA, despite opposition from civil liberties groups. Additionally, YouTube is expanding its technology to help creators manage their likenesses.

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