Tech Giants Unite for Privacy: PACT Protocol Set to Revolutionize Web Traffic Verification

Cloudflare, Mozilla, Google, Microsoft, and Shopify have teamed up to develop PACT, a new privacy-first protocol to verify web traffic. Designed to replace CAPTCHAs, PACT uses anonymous tokens to prove visitors are human or authorized bots. As bot traffic rises, this initiative aims to protect user privacy while distinguishing legitimate AI from malicious bots. The group plans to standardize the protocol, addressing urgent online privacy concerns.