Serve First Secures €5.7 Million to Boost Growth and Innovation

Milton Keynes startup Serve First has raised €5.7 million (£5 million) to enhance its sales and marketing efforts, including hiring a Chief Revenue Officer. Following a successful previous funding round, the AI-driven platform aims to expand its product development and accelerate growth into Europe and the US. Founded in 2023, Serve First tripled its annual recurring revenue in the last year.