Semrush Unveils Groundbreaking Brand Visibility Framework at Adobe Summit

At the Adobe Summit, Semrush launched its innovative Brand Visibility Framework featuring 'Agentic Search Optimisation' to analyze brand presence in AI-generated answers and traditional searches. This comes as organic click-through rates plummet, with 62% of brands remaining invisible to generative AI. Amid a $1.9 billion acquisition by Adobe, Semrush's AI product revenue skyrockets, highlighting the urgent need for brands to adapt to AI-driven discovery.