OpenAI's ChatGPT Ads Soar to $100M with Bold New Interactive Formats

OpenAI's advertising initiative for ChatGPT has surpassed $100 million in revenue, engaging over 600 advertisers. They are partnering with Smartly to introduce conversational ad units that offer interactive user experiences. OpenAI has also hired a former Meta executive to lead its advertising efforts, aiming for more substantial growth. With self-serve tools launching, they expect significant expansion in revenue from non-paying users.