Multiply Launches with $9.5M to Revolutionize B2B Advertising Through AI

San Francisco startup Multiply has emerged from stealth with $9.5 million funding led by Mayfield. The company aims to tackle the problem of 'decaying ads' by creating a continuous feedback loop for ad campaigns. Their AI system integrates sales data and runs hundreds of experiments to optimize advertising in real-time. Founders Matt Jayson and Ashish Warty highlight the importance of leveraging existing customer data. Multiply's innovative approach positions it for future advancements in AI-driven advertising.