Meta Plans to Launch Ad-Creating Generative AI This Year, Says CTO

Meta's Chief Technology Officer Andrew Bosworth announced in an interview with Nikkei that the company intends to commercialize their generative artificial intelligence technology this year, in hopes of improving an ad's effectiveness by telling the advertiser what tools to use when creating it. Bosworth insists that Meta remains on the cutting edge of the technology, which has already been commercialized by ChatGPT creator OpenAI. Meta's large research organization has been investing in artificial intelligence for over a decade, and Bosworth expects to see the commercialization of the tech this year with the help of their new team, the generative AI team.