Email Marketers Beware: Links, Not IPs, Are the Real Threat!

A new report reveals that email deliverability issues may stem more from links than sender IPs. SURBL, a Spam URI Realtime Blocklist, focuses on URLs in emails, potentially flagging benign domains. Various types of listings can arise from hacked sites or affiliate links. Monitoring tools can help detect silent SURBL failures before they escalate. Proper remediation requires fixing issues before submitting removal requests. Warmy.io recommends auditing email links to minimize exposure. Effective strategies include using dedicated domains and avoiding newly registered links.