Apple Eyes AI Search Integration for Safari Amidst Declining Searches
Hamid Siddiqui
News
Apple is exploring the integration of AI search engines into Safari as search numbers decline for the first time in 22 years. Senior VP Eddy Cue revealed discussions with Perplexity, OpenAI, and Anthropic, emphasizing that current AI capabilities are inadequate. This move comes as Apple reconsiders its $20 billion agreement with Google, seeking better solutions for the future.