Apollo.io Expands Horizons with Pocus Acquisition

Apollo.io has acquired revenue intelligence startup Pocus, enhancing its capabilities in enterprise sales. This strategic move aims to leverage Pocus' signal-layer technology, identifying high-potential accounts. With the new CEO, Matt Curl, at the helm, Apollo is solidifying its position in a competitive market. Pocus, founded in 2021, aggregates critical sales data, serving clients like Asana and Canva. The acquisition marks Apollo's first step towards a more comprehensive sales platform.