Taiwanese chipmaker MediaTek partners with Nvidia to adopt AI tech for future semiconductors and cars

Taiwanese chipmaker MediaTek is partnering with Nvidia to integrate new graphics hardware and AI technologies in its future range of semiconductors for connected cars. The move means that MediaTek will compete with equipping smartphones and other connected devices with silicon with Qualcomm, which currently has a big lead in securing automaker customers. The partnership between the companies will cover all vehicle segments, from luxury to mass-market models. The news is significant for Nvidia, which is once again betting that AI and computing will fuel chip demand, as the average car features self-driving and connectivity features.