Adobe's Firefly AI model now available for businesses to custom train with their own assets

Adobe has launched Firefly for Enterprise to help organisations meet demands for content. Employees can generate images or copy from text-based descriptions, then use the assets in social media, corporate presentations and more. Businesses can train the AI model with their own assets to match their brand style. The Firefly model has been used in several ways, including instant editing features and text-to-image generation. Firefly beta users have generated more than 200 million images in the two weeks since launch. Licences will be available to brands for a flat price, with no confirmed release date yet.