Best AI copywriting tools (March 2023 Update)

Writing engaging blog posts, ad copies or product descriptions can be a daunting task that requires a considerable amount of effort, and the repetitive nature of the work can leave you feeling drained of creativity, most of the time stuck at some sentence or looking for ideas to even start!

Fortunately, there is a solution: AI copywriting. By leveraging the power of artificial intelligence, you can streamline your writing process and generate compelling content that resonates with your target audience. With AI-powered tools, you can now create high-quality content in a matter of minutes, saving time and money in the process.

In this blog post, we will introduce you to five AI copywriting tools that you can use to generate high-quality content for your business.

Top 5 AI copywriting tools [out of the 12 we tested]

Let's go through each of the above AI tools in detail to understand what they offer in terms of features and pricing and why you should be using them because your competitors are probably already using them.

1. Jasper

Formerly known as Jarvis.ai, Jasper is a great tool for AI copywriting that provides a wide range of features. It's definitely one of the top premium tools available for creating high-quality content. Jasper recently raised $125M in funding to build upon it's platform and reach more users.

Jasper Key Features

Some of the features that make Jasper a top choice are:

Writing long form content like blog posts, emails, reports and stories.
Art generation - Jasper differs from other copy writing tools in this respect. People can generate images for posts or emails or ad copy by typing text. No more searching stock websites to find the relevant photo!
Surfer SEO integration to generate content that is SEO optimized that will help in getting your content on page 1 on Google.
Multi language - support for more than 29 Languages
Chrome Extension that helps integrating Jasper directly into your normal workflow on different websites like Gmail, Twitter etc

Jasper Pricing

Free Trial - 5 days (Credit card is required)
Boss Mode - Starting from $49/month for 50,000 words generated to $500/month for 700,000 words generated. Pricing increases more based on usage. Jasper offers a slider to see pricing based on words.
Business - Custom plan and price with premium support and dedicated account manager.

Jasper Copywriting Features

2. Copy AI

Copy AI offers the most number of templates for generating content and lenient pricing. Templates range from generating blog ideas, blog outlines, social media content like hashtags or captions, ad copy, cold email are available. Ecommerce tools like product descriptions and more are also available. Copy.AI has raised $13.9M in funding so far in 3 rounds according to Crunchbase.

Copy AI Key Features

Free plan with no credit card required with limit of generating 2000 words per month.
Generate different forms of content like blog posts, social media posts, sales copy, motto generator using a very simple interface, it has one of the simplest user experience and beginners should definitely go with it.
Multi language support available in paid plans.

Copy AI Features

Copy AI Pricing

Free Trial - Free forever and no credit card requirement. Offers 2000 words per month. Support for single user.
Paid - $49/month with unlimited words or $36/month if you buy the yearly plan. Offers adding team with upto 5 members. 25+ Languages are available with the paid version.
Enterprise - This offers API access along with chat interface and prebuilt workflows for different use cases. For more information on Enterprise package you can click on the Request a Demo button on the pricing page.

3. Writesonic

If you want to create SEO optimized and plagiarism free content, Writesonic could be an AI copywriting tool option for you. Writesonic AI has been trained on high-performing copy from the top brands. It knows what leads to conversions and uses that t generate great copy.

Writesonic Key Features

Landing page generator allows to generate copy for website landing pages in few clicks!
Blog and article write, article summarizer, ad copy generator and more templates are available.
Paraphrasing tool lets you instantly paraphrase your text.
ChatSonic - conversational AI chatbot similar to ChatGPT built inside the Writesonic dashboard. It is also available as a Chrome extension and as a mobile app for Android.
Similar to Jasper it offers Surfer SEO integration for SEO optimized content copy.

Writesonic AI copywriting paraphrasing tool features

Writesonic Pricing

Free Trial - Offers 6,250 words per month and no credit card is required. API access is included in free trial unlike Copy AI.
Long form - This offers flexible pricing based on usage starting from $19/month for 190,000 words with single user and goes to $99/month for 1,600,000 words with 5 users. It also offers a slider to check pricing based on usage.
Custom Plan - Also offers a custom plan with premium support and dedicated account manager.

All above plans also include one click Wordpress export helper, Zapier integration, browser extensions and multi language support.

4. CopySmith

Copysmith markets itself as the copywriting software for eCommerce teams & agencies. It allows for bulk operations that are needed by online store owners like generating bulk product descriptions. CopySmith has raised $10M so far in one funding round according to Crunchbase.

CopySmith Key Features

Allows Image generation from text so saves the time which would have been spent searching stock websites.
Has direct integrations with different services like Zapier, WooCommerce, Chrome, fraze and more.
Offers different templates for Blog writing, making ad copies, content enhancement.
Has browser extension available on Chrome.

CopySmith Pricing

Starter - For $19/month this plan supports a team of maximum 5 members, 20,000 max words and 20 plagiarism checks / month
Professional - $59/month with support for 10 users, 80,000 words and 100 plagiarism checks.
Start ups - $209/month with support for 20 users and unlimited words and plagiarism checks. You also get a dedicated account manager and bulk import feature.

It offers a free 7 day trial period without requiring card in which you can explore different copywriting features CopySmith provides.

CopySmith AI copywriting tool

5. Quillbot

Quillbot pricing is very decent compared to the amazing features it provides. With a simple user interface it provides many useful copywriting features. Developed by founders from University of Illinois quillbot is a top choice for it's pricing.

Quillbot Key Features

Paraphrasing tool allows you to rewrite your text in different tones and language.
Grammar checker makes your blog posts or email copies error free!
Plagiarism checker tool by Quillbot allows researchers, students and teachers to check for plagiarism before presenting their assignments and thesis.
Summarizer tool is easy to use and generates summaries for any content within seconds!

There are also other features like translation, co-writing with AI, Chrome extension and a Microsoft Word plugin that make it a great choice.

Quillbot user dashboard with different features

Quillbot Pricing

Free - 125 words in the Paraphraser, Standard and Fluency modes, 3 synonym options, 1 Freeze word or phrase and 1200 words in the Summarizer. Plagiarism checker is not available in free mode. No credit card is required for testing this.
Premium - Unlimited words in the Paraphraser, different modes like Standard, Fluency, Expand, Shorten, Formal, Simple, and Creative. 6000 words in the Summarizer and Plagiarism checker. It also provides unlimited freeze modes and 4 synonym options along with advanced grammar rewrites and faster processing.

For a detailed comparison between the different pricing models visit the upgrade to premium page on their website.